Most Luxury SKI Resorts in Europe

When it comes to travelling the world, there are infinite locations that will simply take your breath away. Some places are a sight to see and such a joy to experience firsthand. With travel guides  taking advantage of social media channels to share their travelling expertise and talk about their day-to-day experiences  in corners of the globe, the ability to plan your perfect trip is easier than ever. Nothing beats watching a video of a skiing resort’s scenery and amenities to get a feel for a place while you consider whether or not to visit.

Such experiences compel you to share them with others. On Instagram, you’ll find channels dedicated to the story of Europe’s most stunning luxury ski resorts. Travellers showcase what appealed to them – and what didn’t – and the travel reviews reverberate across the popular social media platform, Instagram, through countless compelling images and hashtags.

Europe is home to some of the finest ski resorts in the world. These luxury retreats offer skiing, fine accommodations, dining, and activities.

They are often featured on Instagram due to their visual appeal and unforgettable experiences. This article uncovers the most popular ones, guided by the number of times they were hashtagged on Instagram.

Chamonix, France

Perched at the foot of Mont Blanc – the highest summit in the Alps – Chamonix is a picturesque resort town. The area seduces both professional skiers and amateurs, thanks to its varied slopes and uplifting scenery. Chamonix has surfaced in over 1,500 hashtags, bearing witness to its worldwide popularity.

Sprinkled throughout the Instagram posts, you’ll find stunning views of the snow-draped mountains. The luxury traveller enjoys looking at Instagram posts about potential elegant skiing vacations. There are luxurious chalet-style accommodations and a vibrant town centre that comes alive as the sun dips below the horizon.

Courchevel, France

Courchevel needs little introduction for the ski aficionado. Courchevel is part of Les Trois Vallées, the world’s largest linked ski area, known for its luxury and catering to discerning alpine fans. With Courchevel appearing in over 498 hashtags, it stands as a growing popular ski destination on Instagram.

Instagram posts display Courchevel’s ski offerings and travellers’ happy videos and photos of five-star hotels. The Michelin-star restaurants post regular photos of guests enjoying their evening meals. Some Instagrammers post about the resort’s high-end shopping boutiques.

The mix of Instagram posts paints a vivid picture of a luxury winter holiday.

Zermatt, Switzerland

If you’re yearning for a car-free ski village where charming chalets meet epic skiing, then Zermatt in Switzerland is your answer. With the majestic Matterhorn as its backdrop, Zermatt offers a skiing experience like no other. This allure of Zermatt has shown up in 1,100 Instagram hashtags.

The visuals on Instagram take you through a journey under Zermatt’s starlit skies. Travellers love snapping pictures of the luxurious mountain lodges, the trails on the mountainside, and the tranquil village lights.


When comparing the three, you might find it difficult to pick out a clear winner, as each has its unique pull. Zermatt and Courchevel offer a great skiing experience in France, but Chamonix is the most popular on Instagram.

What remains consistent is the charm of mountain-cheering, snow-loving individuals relishing their moments and sharing them for the world to witness.

Given the ever-increasing number of Instagram hashtags about the famous ski resorts, it’s safe to say that Chamonix, Courchevel, and Zermatt rank among Europe’s most loved luxury retreats. Yet, it is not just down to the number of hashtags but the story and narrative that these posts retell, of unforgettable experiences and breathtaking landscapes that makes them a cherished destination for many.

This winter might just be you posting the next viral Instagram post and add to these resorts’ popularity. Happy skiing!

By admin

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